Brand Enhancement

Goal: Promote Copper River and Prince William Sound seafood through effective marketing programs, education and outreach to retail, foodservice and consumers.

Press Trips

Experiencing Cordova first hand is the best way to understand the fishermen, community and industry that supports the Copper River salmon fishery.

Season For Flavor Sampling

Many people still don't know that the Copper River season extends beyond early June. This program focuses on educating food writers about the full flavor of full season Copper River salmon.

One of the biggest questions we get from consumers is: Where can I find Copper River Salmon? In addition to continuing to develop a Suppliers Directory, we turned to bloggers in key markets to help us sleuth where' they're finding Copper River Salmon in their city.

Consumer Websites

We developed and maintain branding sites for Copper River Salmon and Prince William Sound Salmon to provide information and resources for Retailers, Restaurants and Consumers.

Boston Seafood Show

We've exhibited at the Boston Seafood Show since 2009 to promote the fishermen, processors and salmon from our region.

Public Relations

We seek to develop and maintaining relationships with retail and consumer media.

Social Media

Social Media is an immediate, low-cost way to reach consumers. By becoming a part of Copper River Salmon's social network, consumers can get help finding where to buy, how to cook, and learn about Copper River Salmon.