Consumers
About twenty-five years ago, consumers who purchased Copper River salmon were often referred to aficianados or connoisseurs. The prized salmon had not been discovered yet on a national level, and for those who had, it was hard to come by. Today, Copper River salmon enjoy the reputation as the world’s best salmon. What used to only be available to those with connections in Alaska is now available to practically anywhere in the United States in less than 24 hours. With the availability of Copper River salmon reaching new heights, consumers need to be aware of seafood vendors looking to take advantage of the Copper River name and reputation. Look for the regional area branding tag. Copper River salmon is easy to identify with its deep reddish-orange color and dense flesh. And once you’ve experienced the unique flavor and texture that has made it so popular, its easy to see why many insist on Copper River salmon.