The Copper River/PWS Marketing Association
The Copper River / Prince William Sound Marketing Association incorporated in 2005 after an overwhelmingly successful election of the Area E drift gillnet salmon fleet to self assess a 1% marketing tax on their annual catch. This election established Alaska’s first Regional Seafood Development Association (RSDA) and ushered in a new era for Alaska seafood marketing. Regional marketing allows individual fisheries to promote their regional seafood products in the marketplace and introduce the world to specific Alaska seafood brands. This model allows each region to tell the story of their fishermen and fishery, highlighting the attributes that set their fish apart from the rest. The CR/PWS Marketing Association works to promote all wild Alaska salmon, while educating consumers about the taste, texture, oil content and flavor variations that make our salmon so special. The story of our region reaches far beyond the premium salmon we produce to encompass the rich history, environment and people that have fished these pristine waters for generations and call Prince William Sound home.